Retrieved 9 February Together with his sister Elizabeth who came up with the name Loot for the london personal ads venture and her husband Dominic Gill, then music critic for the Financial Timesthe trio raised the money to launch their first publication, the London edition of LOOT: London's Noticeboard, in LOOT started publishing three weekly editions, then increased to five weekly editions, each on a different colour paper, including light green and the more adss off white like most newspapers.
Archived from pfrsonal original on 1 August Retrieved 10 February Llndon and profile[ edit ] Loot was founded in when David Landau, an Oxford don and an kenney tx adult personals historian, picked up a magazine titled Secondamano "second-hand" in a Milan airport, believing it to be an antiques magazine.
During the early days, LOOT's policy was to have a forum called the Personal Escort gc column on the frontcontinuing on 2, which was nothing to do with selling and contained messages from people who started to use various pen names or "LOOT names" e. Loot is one of the United Kingdom's leading free classified advertising publishers, distributing its products via print, zds, interactive television and Wireless Application Protocol WAP.
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were limited to "50 words" charactersbut this was later cut to "30 words". The Guardian.
London, England. InLoot started a Manchester edition, which was followed by other regional editions.
At one point, Loot's free- publication was published in 20 editions per week across the UK including county based editions such as Essex and Kent with a weekly circulation of approximatelycopies in Loot launched Loot. The Loot group was bought in June by Scoot.
Finding out it was a free classifieds magazine instead, he was intrigued by the concept and discovered that no similar publication existed in the UK at that time. This was followed dallas escorts by a few larger scale "LOOT Nights Out", organised by the magazine themselves, attended by a larger cross section of LOOT readers, then continued with persinal scale events organised by the advertisers in the Personal Messages column.